Walking on the Moon
What do you do when your 17-year-old company starts to lose sales?
Walking on the Moon tells the story of John Davidson, CEO of ClinTek and his journey as he shepherds his business towards a new way of generating revenue. He tries a variety of fixes, sometimes his least likely choices panned out while the “sure winners” flopped. Will John succeed in teaching his company to take giant leaps in the new business landscape, or will ClinTek lose its footing?
Walking on the Moon will take you through eight critical lessons that John learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics.
The Radical Sales Shift outlines how successful B2B companies are using marketing to generate sales. Based on the expertise of leading B2B marketers, the book shares 20 lessons with practical tips on using marketing to grow sales and profits.
A practical, one-stop resource for B2B marketing success. Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.