Crossing Over: 10 Tactics B2B Marketers Should Steal From B2C
Business-to-business (B2B) marketing is often considered the serious, less exciting cousin of business-to-consumer (B2C) marketing. But it doesn’t have to be this way. All businesses sell to people, not to other businesses, so B2B marketers can steal a page from the B2C marketing playbook and boost results and ROI.
We identify the B2C tactics you should steal and incorporate into your B2B marketing plan.
Here are 3 of the 10 B2C tactics B2B marketers should steal:
- Provide product and pricing information.
- Use customer reviews and testimonials.
- Simplify the buying process.
There are more tactics, download our whitepaper to learn the remaining 7 tactics.