We Don’t Just Understand Marketing Challenges, We Solve Them.
Marketing is becoming an important part of selling for B2B companies. But it is a challenging function for these reasons:
Mid-sized companies often don’t need a full-time marketing strategist and so rely on junior staff who don’t have marketing backgrounds. As a result, the company lacks a marketing strategy and the ability to execute it.
It’s difficult to stay current on new marketing tactics, tools and channels because the environment is evolving very quickly. As a result, companies aren’t sure which tactics they should be using.
It can be difficult to retain talented marketing personnel in smaller companies so turnover is high, with gaps between marketing activities and wasted effort by senior executives to bring new people up to speed.
Non-marketing executives are often responsible for marketing, and when they are called to other duties, marketing stops. Without consistent marketing, investments are wasted.
MARKETING STRATEGY & PLANNING
Want the experience of 250+ companies working for you? Our experts deliver actionable, results-oriented, short or long term marketing road maps designed specifically for your business.
Need outsourced marketing implementation? We take ownership of the execution of your marketing road map, putting your marketing activities into play and delivering measurable results.
we actually wrote books on it
Want to put marketing to work for your B2B company? With these books you’ll learn how to capitalize on marketing to enhance awareness of your products and services, gain new customers and increase profits. They are a practical, one-stop resource for achieving B2B marketing success.
what our clients are saying
VP of Category Management | The News Group
President | Southwest Binding Systems Ltd.
COO | OpenAire Inc.
President & CEO | Allerion Oilfield Services Inc. & Mixer
General Manager | Foray Group
CEO | ITR
CEO | Wincon