“Is your company making the shift to capture sales in the new sales era?”
Buyers have changed. The ways in which they make purchase decisions have shifted dramatically. They’ve taken control of the buying process by educating themselves, buying autonomously, and all but eradicating the traditional sales cycle.
The Radical Sales Shift outlines how successful B2B companies are using marketing to generate sales. Based on the expertise of leading B2B marketers, the book shares 20 lessons with practical tips on using marketing to grow sales and profits.
You’ll learn to:
- Understand the new role of marketing in B2B
- Initiate a revenue-focused marketing department
- Measure marketing results
- Get sales and marketing working well together
- Make marketing work in complex and technical B2B companies